The story reminds me of the phrase that we have been saying "Knowledge is power when sharing". Knowledge is like the seed of the corp. If you plant a good seed, but did not treat the soil well or use the good fertilizer, the corp will not grow into the best plant. As well as you have the best seed for the corp in your area, while your neighboring farmers do not have as good seed as yours. In the near future, when your corp grows, it is inevitably not to have the good corp and bad corp reproduce. The second generation of your corp will degrade. The seed may not ba as good as the first one. In order to flourish, you can not stand alone. Your neighbor farmers must grow good corp as well. The award in this video story is not really giving to the quality of the seed, but how the farmer take good care of their corp to produce the best seed. Giving the good seed to neighboring farmers, bring up the standard and ensure the good seed will be used. The things that make your corp different is how you groom it.